To drive the needed traffic to your products, you need content, and that content must be relevant and consistent. Get this right, and you will be in the top ladder for a long time. Identify your target audience, and serve them the content they are interested in. They will always return for more.
Humans are emotional beings. You need to connect to your customers through content that speak to them. Valuable content is determined by the quality of what you offer. Your target audience must feel more fulfilled and entertained after consuming your content. This will build brand reputation and trust. The beauty of this, is that new customers are gained, while still keeping previous customers happy.
Fresh and unique content will wow your audience. Psychologically, people will always stick with something they haven’t seen before. You can use your content to convince your audience to become your fans. Do not fail to update your content to the latest info.